Water brand launches ‘stripped-back’ look


The stripped-back 400ml bottle features an engraved logo and an ‘evian pink’ bottle cap, and will be distributed across select hotels, restaurants and hospitality in France from this month, and in additional countries from September.

The new bottle is a milestone in evian’s journey to becoming a ‘fully circular’ brand by 2025, making all of its bottles from 100 per cent recycled plastics.

Shweta Harit, evian’s global brand vice president, said: “Today’s announcement positions evian as a pioneer in sustainable design solutions, with the bottle made from 100 per cent recycled materials and label-free, acting as tangible proof of our commitment to becoming a fully circular brand by 2025.

“Breaking through the white noise with action is at the core of all that we do at evian, which is why today’s launch is a key advance in innovation for us. The bottle’s premium design speaks to history’s most environmentally conscious generation. Stripped down to its truest form, the bottle is as pure as the water within it.

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