Water brand launches ‘stripped-back’ look

09/07/2020


The stripped-back 400ml bottle features an engraved logo and an ‘evian pink’ bottle cap, and will be distributed across select hotels, restaurants and hospitality in France from this month, and in additional countries from September.

The new bottle is a milestone in evian’s journey to becoming a ‘fully circular’ brand by 2025, making all of its bottles from 100 per cent recycled plastics.

Shweta Harit, evian’s global brand vice president, said: “Today’s announcement positions evian as a pioneer in sustainable design solutions, with the bottle made from 100 per cent recycled materials and label-free, acting as tangible proof of our commitment to becoming a fully circular brand by 2025.

“Breaking through the white noise with action is at the core of all that we do at evian, which is why today’s launch is a key advance in innovation for us. The bottle’s premium design speaks to history’s most environmentally conscious generation. Stripped down to its truest form, the bottle is as pure as the water within it.

Más información

Noticias

relacionadas


17
Oct
Noticia
...
Coca-Cola continues to lead sustainable solutions for plastic recovery and recycling in PHL

Plastic—lightweight, strong, and easily molded into various forms—has no doubt revolutionized our everyday lives and has provided conve

Leer la noticia
12
Oct
Noticia
...
Advances in compressor control and monitoring

Even as far back when compressed air was generated by bellows in a blacksmith shop there has always been the need for control. Too much air and the

Leer la noticia
6
Oct
Noticia
...
​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Calculation tool – how much energy and water can you save?

Tetra Pak has devised an innovative solution that combines existing technology in an entirely new configuration to drastically reduce energy and wa

Leer la noticia
  • CERTIFICACIONES

  • api
  • bureau veritas