Coca-Cola made the world’s first bottle from recycled ocean plastic waste

15/10/2019

The waste used in the bottles was collected during 84 beach clean-ups across Spain and Portugal. Hollis Johnson/Business Insider
A project led by Coca-Cola has introduced the world's first bottle made from ocean plastic waste.
The company released 300 sample bottles that were produced using 25% recycled marine waste, which was collected by volunteers and fishermen during 84 beach cleanups in Spain and Portugal.

Coca-Cola's long-term goal is to have all its plastic bottles be made from 50% recycled plastics by 2030.
The company stresses that the technology behind the project, which transforms any lower-grade recyclables into high-quality food or drinks packaging, has "big potential."

The soft drinks mega-brand worked with Ioniqa Technologies, Indorama Ventures and Mares Circulares (Circular Seas) to collect the litter used for the bottles. It involved 84 volunteer beach cleanups in Spain, Portugal, and 12 other ports across the Mediterranean Sea.

According to a press release, 300 sample bottles — which were produced using 25% recycled marine plastic — demonstrate how "someday, even the most degraded plastic from the seabed can be converted into new bottles for use."

Read more: Brands are increasingly doing away with the CMO role. A top Coca-Cola exec explains why the company ditched the title and reveals its growth strategy.

The last bit is the most important: Coca Cola stresses that the technology behind transforming any lower-grade recyclables into high-quality food or drink packaging, has "big potential."

Plastic in our oceans doesn't only affect marine life and the environment, but has also caused tourists to seek out cleaner areas due to the mounting garbage in the Mediterranean.

Read more: For the first time ever, Coca-Cola will launch a Coke drink that isn't a soda across America

Coca-Cola's long-term goal is to have all its plastic bottles be made from 50% recycled plastics by 2030.
Read the original article on Business Insider España. Copyright 2019.

This post has been translated from Spanish.
Follow Business Insider España on Twitter.
SEE ALSO: Coca-Cola is sold in all but 2 countries on Earth. Here's what their ads look like around the world.

Visit Business Insider's homepage for more stories.

The world's first bottles made from recycled marine plastics have now become a reality thanks to a project led by Coca-Cola.

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